Ecommerce SEO has changed by leaps and bounds in the past few years! Maybe, this is one of the biggest changes the world has seen in the online industry. With every search engine, coming up with new requirements, and every business wanting more traffic in their site – SEO is more important than ever. As you search through the internet, you will come across a dozen posts on how to introduce SEO into your website. Most of these articles are generalized, and never to the point. If you are an E-Commerce entrepreneur, what you want is very different. This is exactly what we are going to deal with in this post.
Before you master e-commerce SEO, you need to understand its journey in the past five years.
In the past few years, so many E-Commerce strategies have surfaced. Some of the most reputed ones include Amazon PPC, Google Pay Per Click Advertisements, Web Designs, Shopify Store Optimization, Amazon Store Launch, and Product optimization. These are just a few of the evolving technologies in this domain.
What is Ecommerce SEO?
Now, let’s understand what E-Commerce SEO really means.
By definition, eCommerce SEO is nothing but the process of improving your online store’s web presence. It makes use of methods that can change the visibility of your website.
This means, the chances of your website appearing in the search engine results page increases. When people look for products and services that are associated with your business, SEO will ensure that your web page gets displayed. As a result, customers will be redirected into your business. This is how companies secure more traffic.
Of course, when compared to paid search results, SEO proves to be cheaper. Also, you don’t have to worry about ad Blindness or ad Blockers. These are two elements that can reduce the overall effectiveness of your paid searches. When you wish to optimize your content and drive more organic traffic – regardless of these external parameters – Ecommerce SEO helps.
Technically, eCommerce SEO is all about optimizing product descriptions, headlines, internal links, navigational layout, and metadata. These are crucial for improving your user and search experience. remember, every product on your website is responsible for driving more traffic. If it doesn’t, something is truly wrong with your SEO model.
As a part of your eCommerce SEO efforts, the following needs to be handled:
1) Contact page.
2) Help and Support page.
4) Frequently asked questions.
5) About the landing page.
Why is SEO important for eCommerce businesses?
So, why does this technology matter the most to eCommerce businesses? What do consumers aim for when they execute searches?
Most consumers rely on Google search results when they want to compare, buy, or learn. They always keep hunting for information, tips, options, and plenty of other details from the internet. All of these details are essential for making an informed decision. If your business doesn’t appear in Google’s SERPs, you are going to lose lots of online viewers.
In simpler terms, it would have been cheaper to “not” host your website. This is exactly where Search engine optimization becomes relevant. This is where target audiences are moved a step closer to your website. The moment they reach your website; it is up to them to make a buy. Meanwhile, you have the freedom to trigger a variety of CTAs that can increase the chances of a customer making a profitable move.
By not optimizing your website, you are going to lose a big opportunity. And, by focusing only on optimization, you are going to make a big mistake! SEO for eCommerce websites is a big world. You should begin by attracting more customers to your website.
Top 10 eCommerce SEO strategies to use in 2020
1. Clear & Useful Product Descriptions
To begin with, your website needs the right product descriptions. This is an overlooked concept in search engine optimization. With unique descriptions, for every product on your website, you will be able to keep your target audiences engaged. It helps in educating your customers with the right pieces of information. Also, a perfect drafted description will set your business apart from competitors.
When you build a product description, make sure that it is both meaningful and crisp. It should not bore your customers. Never duplicate content from other websites. This will have a negative impact on your organic rankings. To improve and see promising conversion rates, keep building engaging and unique product descriptions.
2. Use JSON-LD Structured Data for high Search Results and CTR
Next, you need to focus on structured data. As suggested by its name, this is all about organizing data properly. Having a bunch of scattered data in your business website can be a big disaster. It will destroy the message you are trying to share. There are three different types of syntaxes for structuring data: microformats, microdata, and JSON-LD.
JSON-LD is highly recommended for business websites. This is mainly because industrial leaders like Google are investing a lot of effort and time in this approach. Using this technology, you will be able to add a header, description, and metadata to your web page easily.
3. Be Mobile ready – PWA & AMP Pages.
If your website is not mobile optimized, you are in for a big disadvantage. User habits are changing at a rapid pace. More and more customers are shopping from their mobile devices. This is why you need to invest in responsive web designs.
This is all about building the right user perspective. A great tool for optimizing your site for the mobile would be Google’s AMP format. This reduces the overall load time and also improves mobile search ranking. Another tool that can help you with this would be the PWA.
4. Improve Site Speed and reduce Loading Time
The talk about user experience will be incomplete without load time! Ever since the beginning of SEO, load time has had a prominent impact on search ranks. The actual benchmark for modern eCommerce websites is 100 to 200 milliseconds. And, this is a challenging benchmark for most developers.
There are plenty of ways of improving your load time. For example, image compression can have a massive impact on how fast your site loads. To ensure that you are meeting the benchmark, make use of the Google Tax Manager. This helps in understanding all the active scripts on your website. Using this report, you can remove calls that could slow your site.
5. Show Customer Reviews in SERP
Search engines like Google have a huge reputation for customer reviews. These reviews play an important role in content engagement and management. Positive reviews will have a prominent influence on your ranking. This means, your SEO strategy should spend lots of time on boosting user experience, and gaining reviews.
When you post reviews on your site, make use of schema.org for the right kind of language. Also, you should understand more about how many and what kind of reviews need to be shown on your page.
6. Target Long-Tail Keyword Variations in Content
Since early 2019, keywords and content have played a crucial role in search engine optimization. If you are building an eCommerce store, you must leverage the benefits of long-tail keywords. There are many variations in targeted long-tail keywords. You should make use of them for every category and product on your site. The keywords need to incorporate into your blogs and reviews.
For example, if you specialize in selling cakes, you must write about icing, types of cakes, ingredients, and baking equipment. All of these blogs should be backed with long-tail keywords.
7. Improve site Navigation
As you build a website, you may lose track of navigational factors. User experience is a highly overlooked concept in this modern era. It is quite simple to create websites that are easy to navigate. But, you will find many challenges in the process. For example, building a path from the landing page to “Checkout” will have a dozen influential factors.
The only way to overcome this resistance is by building a site that is simple to navigate. You can always help your customers with site maps. And, there must be a way of going back to where they started.
8. Make Conversion rate optimization in your monthly to-do
The talk about eCommerce SEO will be incomplete without conversion rate optimization! This is a crucial topic for any search engine optimized website.
Conversion Rate Optimization (CRO) often needs professional support. In fact, you must not think twice to hire a team of SEO experts for this job. The best way to increase your conversion rates is by making use of AB tests and analytical data. Also, you should spend some time capturing video recordings of your website.
The recordings should be made during actual browser sessions. These videos will help you understand many interesting things about your site. Binding data from these analytical tools, with your SEO strategies, will help in boosting conversion rates.
To increase CRO, you don’t have to engage in complicated changes. For instance, simple improvements like altering the CTA text may do the trick. This is why CRO is a big challenge for most businesses.
9. Internal Linking of Relevant Products, Categories, and Resources
Internal linking gets trickier with a bigger website. Once again, this is extremely crucial for building a successful eCommerce website.
Many web developers consider internal linking as a thing of the past. Well, it cannot be more important now than ever. When you build internal links, ensure that they are planted in the right places. The links must be integrated everywhere in your blogs.
This is because links are meant for customers. Never consider links as a thing for search engines. Google or Bing is not going to be bothered about the number of internal links you have. But, your customers will find it easy.
Meanwhile, you must ensure that your internal links are not a collection of irrelevant information or stuffed keywords. They shouldn’t link throughout your website without an actual purpose. Instead, it must promise a natural flow of information through your site. End of the day, customers should be able to understand more about your business, content, and website through the links.
10. Use Video Marketing
Last but certainly not least, you need to make use of video marketing. This could become the best, and #1 tip for building content that is remembered and engaging.
When compared to text-based content, videos are highly appreciated. But, you must make sure that the videos don’t push the actual products down. This means you need to integrate videos into your site with care. They should be embedded in the right places. And, the quality of the video should be appropriate. Another factor to be considered when you include videos would be “Site speed”. Choose videos of the right quality, to prevent your site from slowing down.
Every eCommerce business is investing in SEO methods, which would help them gain more organic traffic. But, there is no way of achieving conversions without these strategies. This is why you need to have the right mindset for moving forward.
In the beginning, eCommerce SEO will sound terrible. And, you may not even see a big flow of traffic. But, things will improve if you stick to the best methods! Always pick the right keywords, optimize your product pages, and make use of videos to simplify the overall structure of your site.