September 23, 2020

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2020 Web Design Trends: User Experience at the Center

What are the trends of web design 2020? Every self-respecting web designer must be able to look to the future to improve his work and respond to the needs of potential customers.

Trends in the world of online graphics are changing fast. They become increasingly refined and performing by putting the user experience at the Programs For Struggling Young Adults center. The websites of the future stimulate interaction and emotions, moving away from the static concept of showcase reality.

How about taking a look at the latest website trends?

2020 web design trend: video backgrounds on websites

Among the web design trends 2020 is that of transforming the home page into an animated movie. The goal is to create more engagement and increase conversions. According to research from “The State of Video Marketing 2019,” 68% of visitors prefer to watch videos rather than read.

The clips excite and give vitality to the online project. Without forgetting that they are perfect for telling the message that the brand wants to send to the public in just a few moments. Look at the example of the Yacht Company that used a video in the background for its home page.

Imaginative and personalized illustrations

The imaginative – almost abstract – images are part of the 2020 web design trends. I’m talking about personalized illustrations, designed and designed only for the brand.

I know what you are thinking: “A visual that is too imaginative risks not communicating, perhaps it is better not to evaluate this option to create the website “. There is no danger if the web designer makes the commercial purpose of the image clear.

Bold typography and oversized menu icons

This is another 2020 web design trend accompanied by full screen images. The strengths of this trend?

  • Reduces the presence of elements on the page;
  • It lightens the cognitive load;
  • Create a visual hierarchy;
  • Helps understanding the content;
  • Increases the contrast;
  • Optimize readability;
  • It attracts the visitor’s curiosity.

Micro animations

Among the 2020 web design trends there are micro animations that allow websites an interactive user experience and are able to dialogue with users with a touch of sympathy.

The most interesting solutions are those used by clothing e-commerce that show combinations on people who move.

Micro animations of this type create identification, guide the choice, encourage you to buy and highlight the qualities of the product. Or you can use them to explain complex concepts in a simple way and to trick page load times.

For example, instead of the classic wheel that turns on itself, you can replace it with a moving image. But there are also other alternatives, such as animations with mouse rollover effects and those alert you when you do the wrong action.

Micro animations offer emotional validation and feedback to visitors: they transform a simple action into an experience to remember. But be careful not to overdo it so as not to weigh down the site.

Do you want to create animations to be inserted in the strategic points of the website?

Minimal colored

Among the novelties of web design 2020 is the use of a minimal and colorful design. Of course, this choice implies a wise use of white space and the removal of superfluous elements from the visual hierarchy.

The “Less is more” formula, as you can see, is always valid but more color is added. Soft colors and clear text are preferred.

Look at the example of Shopify that, among the 2020 web design trends, has decided to embrace this one that I have just described to you.

Grids, lines and geometric shapes

Grids and lines were already used in 2019 and this year they have had a consolidation. Why do they like them so much? They create order, symmetry and guide the gaze by creating a focus of attention on the strategic points of the pages.

These visual elements go well with shades, bold characters and geometric shapes such as circles, triangles and squares.

Augmented reality

Among the 2020 web design trends to keep an eye on is the use of augmented reality, especially in the e-commerce sector. This technology is used to test products before purchase.

I’m talking about jewelry, shoes, glasses, make-up. But the Ikea Place app has gone further, to ensure a safe and uncertain purchase.

This tool allows you to frame your room via your smartphone and understand if, for example, an armchair would look good in a certain space of your living room.

2020 web design trends: your experience

In this article I have shown you the main web design trends 2020. There are already established practices and news that point to an immersive website experience.

What is your opinion on the web design trend 2020? In what direction is web design going?

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