A PPC management firm will handle all aspects of a PPC advertising campaign. The primary focus will be on keyword research while optimizing landing pages. Keyword research is often done by PPC management firms while offline marketers will conduct keyword research on their own. The main advantage of PPC management firms is that they are able to use a large database of keywords and create effective PPC advertisements. They also have the resources to test different advertisements and track performance.
A PPC management firm usually manages the PPC accounts by increasing or maintaining steady levels of traffic to the websites and influencing quality score averages for search results. PPC advertising services also help to cut costs per click by reducing costs associated with pay per click ads. A PPC marketing campaign can yield positive results in a relatively short period of time if well managed.
There are two main types of PPC management firms: organic and pay per click. Organic PPC campaigns are run in much the same way as regular SEO campaigns, the only exception being that PPC ads cannot be placed on sites like article directories. Organic PPC campaigns usually utilize a natural placement system, where the ads are targeted based on the keywords and content on the specific KPIs that can be set for your ad campaign. These PPC campaigns are usually long term, as they are not intended to be “on” for more than a few days. Pay per click campaigns, or PPC, are run immediately, but typically at higher bid prices. This means that PPC campaigns tend to be longer term than organic campaigns.
If you are looking for an affordable PPC management firm for your online marketing needs, there are several companies to consider. Budget Marketing Corporation, which offers a PPC management service, is one of the most popular paid services available online. Website Fundamentals, a similarly priced firm, also provides a free paid service. Budget Marketing Corporation’s management team is comprised of industry veterans who have spent years building upon their experience to create an advertising solution specifically tailored to small businesses and home businesses. Website Fundamentals also allows advertisers the ability to choose from a wide range of tracking and reporting options, along with flexible campaign pricing options.
If budget is not a concern for you, then you may want to consider a PPC management firm that focuses on organic PPC ads, rather than paid services. A good PPC management firm will focus on helping you find profitable keywords, building relevant backlinks and finding top PPC ads. Some of the best PPC keyword tools include Google AdWords, KeywordSpy and Internet Business Intelligence (IBI). These tools help you identify profitable keywords and find effective PPC ads.
Many online business owners make the mistake of trying to do too much with too little. A PPC management firm should offer both SEO and PPC campaigns. The SEO component should include content creation and development, article marketing and link building, on-site and off-site SEO efforts, social media PPC and mobile PPC, just to name a few. PPC, meanwhile, should include pay per click advertising, banner advertising, contextual advertising, email marketing and paid searches. You want to get as much bang for your buck as possible. As soon as you realize that you need SEO or PPC marketing, the firm you choose should provide you with a customized approach to meet your business needs.
Finally, a good choice will offer a high level of competence and technical expertise. Ideally, you will want to work with someone who has real world experience in managing PPC campaigns, along with strong technical skills and tools. The more technical expertise you have, the better able are your PPC management firm will be to provide you with accurate reports, recommendations and action.
When looking for a PPC management firm, it is also important to consider the pricing and potential profits that they will be able to achieve for your company. Many companies view PPC as an easy way to generate traffic and turn leads into sales. In fact, this is usually the primary goal of a PPC management firm. However, if you want your PPC ads to be as effective as possible, you need to invest in high-quality content and ads that truly fit with your business image and goals. A good choice will take the time to understand what your business is really looking for and tailor its PPC management process to your specific needs.
About The Author
