Facebook marketing has taken the internet by storm. With almost a quarter of the population using Facebook each day, brands are finding that the social networking site offers a unique opportunity to connect with their target audience while increasing their overall reach and visibility at a fraction of the cost of traditional media platforms. If used effectively, Facebook marketing can deliver on the promise of a “snowball effect” where small efforts gradually build up to large scale impact. However, if not used effectively Facebook marketing can damage a brand’s reputation, cost valuable ad dollars and create a” Facebook buzz” about the brand rather than an interested audience or client.
Facebook marketing is a highly effective platform which provides a range of highly targeted ad formats, such as Facebook paid polls, Facebook pay per click (PPC) and Facebook fan pages, enabling brands to put their unique products and services front and center in front of their customers. The website traffic generated by Facebook marketing is highly targeted and can help to drive up website traffic by providing relevant content to the audience and highlighting the benefits of buying the product or service. Facebook marketing strategy, therefore, should be structured around the goals of each individual page – for example, a Facebook fan page may focus on products and promotions to attract new use social media to make purchase decisions, whereas a non-profit Facebook page could use the platform to raise awareness of a campaign or help people to sign up to receive updates about new projects that interest them. A Facebook marketing strategy should therefore take into consideration how each page will be used to achieve each objective.
One important tool used in Facebook marketing strategies is the chatbot. The chatbot is Facebook’s in-house internal messaging bot, which enables users to interact with one another through various formats. The most popular of these formats are the discussion and poll formats, used by Facebook chat Bots to enable two or more people to air out their thoughts and opinions on certain topics, with the option of voting either ‘upwards’ or ‘downwards’ to indicate their opinion.
These polls can provide a great opportunity to focus groups and engage with specific customer groups. Polls provide the opportunity for small businesses to discover exciting new ways to reach out to audiences, as well as identifying any problems that may be preventing customers from buying from them. In addition to the highly targeted paid forms of Facebook marketing, there are many other formats that can be used. For example, a Facebook marketing strategy could include publishing articles to article directories and promoting videos to YouTube. This combination of highly targeted web marketing with the opportunities offered by social media provides a great opportunity for businesses to increase customer engagement.
An important part of Facebook marketing strategy is the list building element, which allows users to build contact lists based on a wide range of criteria, including interests, demographics and even their location. These contacts can then be used to target ads. Facebook Ads are ads that run on the right side of the Facebook page and have the aim of attracting relevant audiences to a business. Users can manage their ad lists, which include multiple listing categories, such as Travel, Work-related, Shopping and more.
Email marketing can also be used in conjunction with Facebook marketing channels. Facebook users who sign up to receive updates will find that messages from a company can be sent directly to their inbox. This is helpful because it means that clients will know about sales, promotions and new products even before they do. Businesses can use these email marketing channels to advertise their products or services. Users can add Facebook links to the emails they send out, so that readers will be automatically sent to the company’s Facebook page.
One of Facebook’s most powerful features is the ability to send pulse. Sendpulse is a tool that allows a business to research its audience and find out what message would resonate with that audience. Once this information has been gathered, a business can select the appropriate type of content to use in an email marketing campaign. The most common types of content include promotional offers, tips and links. For instance, if a business’s target audience is seniors, it could send them an offer to sign up for a free pass to a local Seniors Association meeting, for example.
Another way Facebook can be used for email marketing is through social media marketing channels. Facebook is popular among social media users, so it is easy for a business owner to create a page and begin posting ads. These ads can be placed on popular social media sites such as Facebook, Twitter and YouTube. The company can also use a service such as HootSuite to automate the posting process, so that employees will not have to spend hours creating Facebook ads. These ads will appear on the user’s Facebook page, as well as on their personal pages.
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