WEB 2.0 STRATEGY
You are on the web, you have a website. And you are even already on certain social platforms such as Facebook and Twitter. However, here you are, running out of time and wondering. How to manage all of this effectively and keep an online presence that is relevant and dynamic. Have no fear, many companies are going through this same situation! The solution? Define an online presence strategy with the help of the video companies near me or, more specifically, a web 2.0 strategy to help you plan everything well!
Surely you do strategic business planning, marketing plans. And business plans, why wouldn’t it be the same for your online presence? After all, a website, and a Facebook page. Are now (and very often) the first places where people will find. Out about your products and services and from where they will communicate with you. So, you might as well take care of your appearance and your presence!
5 REASONS TO DEFINE A WEB STRATEGY
Benefiting from a web 2.0 strategy will not only allow you to have a more coherent presence. With your marketing actions, but it will also allow you to save time while allowing you to be more productive. And focused on your objectives!
Here’s why companies define a strategy or hire specialists to do so
1- TO DEFINE THE EDITORIAL ANGLE
Just as you did to define the visual identity of your company. The strategy will allow you to determine the tone that you will use for your online communications. But also the type of content that you will broadcast there and the frequency of your broadcasts. This applies to both your social media posts and your blog posts. It will also be an opportunity to consider how to use French. And English in your publications on social media (an important and delicate subject. For companies operating in Quebec but wishing to reach international markets).
2- TO DEVELOP A RELEVANT PRESENCE
When we develop communities on social media, we create a certain expectation on the side of our online subscribers. Defining a strategy will therefore allow you to organize, plan and ensure a more sustained presence on social media. But also will ensure that the content distributed online is aligned. With your marketing actions and objectives. Because we do not just publish on social media when we are a company. We distribute content with very specific objectives and well-defined strategies.
3- TO MAXIMIZE YOUR TIME
Organizing and planning tasks will allow your teams (or the person in charge of your communications). To better plan their actions and therefore be more efficient. With the use of tools such as, for example. The editorial calendar, you will be able to schedule the day and time of broadcast of your messages. The platforms on which your messages will be broadcast. As well as the material required to carry out these publications (because we can’t publish without a suitable visual!).
4- TO PREPARE THE DESIRED TYPE OF CONTENT
With your strategy, you will have already thought about the type of content you want to broadcast on social media. This will also be an opportunity to develop templates for the creation. Of your micro content to have a design in keeping with your brand image.
5- TO MEASURE THE RESULTS
Finally, with all the energy deployed. You will surely wish to have access to some figures allowing. You to justify the efforts and the investments. Your strategy will allow you to determine, upstream. The elements to be measured and the tools that will allow you to do so. The use of Google Analytics will be essential in carrying out this analysis. As will your Facebook. And Hoot suite statistics (and those of Twitter or bitly). To know the traffic generated by your presence on social media. The most popular articles, the best times to interact with your communities, etc. By determining. What will be analyzed and the tools you will use to do so. You will be better able to calculate your results and build your objectives for the following year.
ABOUT WEB 2.0
It’s true, the term is widely used in the field of web and communications, but very rarely explained. Web 2.0, what is it? It is simply the evolution of the web (phase 1 being its creation). Towards a new stage allowing users to interact more with companies. And brands, and above all, to contribute to the exchange of information. And even participation in content creation! Web 2.0 includes all social media, from Facebook to YouTube, via Twitter and Instagram, as well as blogs. Web 2.0 requires organizations to review and rethink the way they do online marketing and defining a good strategy will become an important tool with the help of a video production company near me for any company with a web presence or wishing to develop it.