Now that you have researched and brainstormed about creating a powerful branding strategy, have picked up your brand name along with the logo and a well-defined brand story.
However, even after planning everything out, how will you be assured that all the work you have done is precise and accurately reflects your brand value and name? Does your brand do justice to your business personality and tone?
This is where consulting a web development agency and following some brand styling guide can bring in many benefits.
Why do you need guidance for styling your brand?
when you work on creating a powerful brand, it should be very specific and should include an efficient brand story, perfect colour combinations, content, and typology. When you consult a web developer, they help you by incorporating all the essential elements required to make a powerful branding for your company.
The essential elements that should be part of your branding are;
– Brand voice
– Brand story
– Logo
– Colours combinations
– Typography
– Imagery
Brand Style Guide
Your brand should have an interesting story. Brand story is an essential factor that should center around narrating an interesting story about your company. A story should include information about company origin, the problem you are targeting, and the mission for spreading your service. It should also include information about your company process.
Your brand story should include the company’s mission and vision. What kind of issues are you targeting? What are your plans for the future?
- Include a brand voice
Your brand voice is another important element that should be part of your style guide. A brand voice is a way by which you speak to your audience. A brand voice should include traits and values that communicate what your service is about. You can include some words that are creative, unique, and interesting enough to define your brand and bring the best characteristics out of it.
- Logo
The logo works as a first impression for your audience. It helps in communicating about your company. It is necessary that your logo should look in front of black, white and coloured background. That is why you have to focus on its colour and size variation.
- Work on your colour palette
do not stick to common colours like red, green, or brown. Go for a mixture of two or three complementary hues. Go for choosing contrasting colours on a darker background.
- Work on your font
Adding an accurate and specific font is another element that needs to be focussed on while working on your brand style. This is where you need to work on tags, headings, taglines, and logos.
- Thematic images
Add some quirky, inspirational, and interesting images that add some playful and unique look to it. Keep in check that these images are consistent with the theme of your brand and reflect your company service well.
To sum up
No matter how big or small a business is, it needs effective and consistent branding. A powerful branding enables the customer to relate to your service and helps in building trust. A brand should express what your company is about. Consulting a web developer is essential, so if you are looking for web development in Dubai, then you should consult a web developer in Dubai who can help in creating a powerful brand image for your company.
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