A concept that has been evolving and encouraging around the environment from quite a long time now. Sustainability relates to the well-being of an environment with respect to its protection from pollution, social injustices and the protection of the living beings and non-living beings surviving in the surrounding. Though, the concept originates from being an environments sustainable in the first place. However, now organizations globally have also acquired the concept of sustainability and have implemented it as a mean of measuring their company’s growth and consistency in terms of performance and return on investments. Assignment Writing Help Pakistan has greatly acknowledged the efforts of companies who are working dedicating to provoke their image as a sustainable brand in front of their stakeholders.
Particularly, because Corporate Social Responsibility (CSR) is another concept that sustainability has risen up and for which companies do their efforts for their stakeholders and perceived environment. Though, the concept undertakes million s and millions of methods through which companies and even individuals can make their selves sustainable and their environment sustainable as well.
However, the real pressure and deal lies on being honest with the duty that an entity compliance itself with. Organizations now only show themselves as real admirer of sustainability and protectors of their environment however in reality the pressure of getting sponsorships, high brandimage and immense brand equity including shareholder’s interest is the main motive behind several organizations to predict their selves as environment protectors.
Moreover, sustainability does not only comply itself to protect the environment including plants,trees, greenery existing in the surrounding. But the internal stakeholders of the organization including employees are also savvy deserving entities that are sole responsibility of the executives to be taken care of. Employees sustainability is though inter dependent upon the sustainability of an organization however the medium and intensity of both parties’ interest differ at every level. Executives are only concerned with profit making and attaining the overall goals of an organization however ignoring the care about people who actually make it happen including employees.
Low wage rate, more working hours, poor working conditions are some of the factors that organizations as a whole ignore or pay less attention to while attaining their overall objectives. Whereas, profit making and protecting the overall brand image remains the major concern for such entities.
Likewise, to an individual forum means protecting environment in terms of throwing less garbage, consume less plastic , use less smoke exhaling cars are some of the attempts that individuals can pursue from their end while trying to protect their environment.
So if you are an individual who do such type of things and actively participate in making the surrounding around yourself clean and protected. Hats off to you. However, if you belong from an organization that does not obey such rules and comply itself with environment protecting strategies then paly your part and start initiating such means today. So, that your peers could get their motivation as well from your action. Like it is said
Every small step, counts.
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